Commercial Channels

Existing ‘pay for performance’ models do not scale up well yet

Patient support (hub) services rise in lockstep with specialty pharmaceutical launches

Data drawn from collaborating sources can benefit the patient journey

Hub services enhance relationships with patients

Forecast is for 3-6% CAGR through 2022

Growing emphasis on machine learning for improving data quality

High prices and questionable marketing activities muddy an otherwise bright picture

Analysis finds healthcare policy benefits among distinct groupings of drugs

A mix of high-tech and high-touch interventions address one of healthcare’s most pressing issues

Accenture research shows heightened consumer awareness, and boomer/millennial differences

Company emphasizes its clinical-to-commercial scope

Adds to company’s Forecasting Practice

Orchestrated Customer Engagement (OCE) breaks down functional silos in commercial operations

IQVIA’s eighth annual survey shows 77% of respondents go beyond compliance reporting

Private equity firm acquires UBC

TrialCard and Careform get new owners

New IT platform modernizes the patient support data-gathering process

A look into the growing compliance risks associated with patient services

Patient Experience Manager promises a single view of patient interactions

$735-million acquisition adds to McKesson Specialty Health

Better accounting of sample distribution is offered

New identity stresses ‘human data science’

Also steady: the percentage of no-see doctors